PM Modi Urges Media Vigilance on Deepfakes: Calls for AI Awareness Amidst Recent Manipulated Video Controversy
In a recent address at the 'Diwali Milan' program held at the BJP's central office in New Delhi, Prime Minister Narendra Modi raised concerns about the rising threat of deepfake technology and urged journalists to play a pivotal role in educating the public about Artificial Intelligence (AI) and the dangers of deepfake manipulation.
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During his speech, PM Modi highlighted a particular incident where a deepfake video surfaced, portraying him engaged in Garba, a traditional dance of Gujarat. Expressing his surprise, he clarified, "I came across a video where I was playing Garba. I haven't performed Garba since my school days." The incident underscored the urgent need to address the challenges posed by deepfake technology.
Emphasizing the significance of internet-based platforms adhering to the IT rules notified in April 2023, the Prime Minister stressed the importance of responsible content dissemination. He urged social media platforms to take prompt action against the spread of deepfake content and misinformation.
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PM Modi also reiterated his commitment to the vision of transforming India into a 'Viksit Bharat' (developed India). He positioned this aspiration as a tangible reality rather than mere rhetoric, reflecting the government's dedication to achieving sustained progress and development.
Touching upon the success of the 'vocal for local' initiative, the Prime Minister acknowledged the widespread public support despite the challenges posed by the COVID-19 pandemic. Modi commended India's achievements and highlighted the nation's resilience, instilling confidence in its citizens regarding continued progress.
One notable point of joy for the Prime Minister was the evolution of Chhath Puja into a 'rashtriya parva' (national festival). The festival's growing prominence is seen as a testament to the unity and cultural diversity that defines India.
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However, the shadow of deepfake threats looms large, prompting a reaction from the government. Rajeev Chandrasekhar, the Minister of State for Electronics and Information Technology, criticized social media platforms for their failure to effectively handle deepfake content. He specifically referred to a recent incident involving a deepfake video of actress Rashmika Mandanna that went viral.
The government's response comes in the form of an advisory from the Ministry of Information Technology. The advisory calls on social media companies to take swift action against content violating rules and regulations, as outlined in the IT Rules 2021. The directive specifies that such content should be removed within 36 hours of reporting. Additionally, social media platforms are urged to disable access to the content or information promptly.
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The controversy surrounding the deepfake video of Rashmika Mandanna has garnered criticism from various quarters, including politicians and celebrities. Netizens have claimed that the video was manipulated and actually features an individual of Indian origin residing in the UK.
As concerns regarding deepfake technology continue to rise, the government's proactive stance and the Prime Minister's call for public awareness underscore the need for a collective effort to mitigate the risks associated with AI manipulation. The intersection of technology, media, and governance remains a critical space where vigilance and education are essential to safeguarding the integrity of information and public discourse.
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