Deepfake Dilemma: After Rashmika Mandana, Fake Video Of Kajol Raises Concerns Over Social Media Misinformation

 

In a recent development, a video claiming to show Bollywood actress Kajol changing outfits has surfaced on major social media platforms, only to be identified as a deepfake. Widely circulated on Facebook, X (formerly Twitter), and YouTube, the video does not feature the actress but instead showcases a social media influencer. This alarming incident comes on the heels of a similar occurrence involving another popular actress, Rashmika Mandanna, whose deepfake video went viral, raising concerns about the increasing use of deepfakes in the entertainment industry.

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A thorough investigation by fact-checking platform BOOM has revealed that the original video indeed featured a social media influencer, and Kajol's face was digitally altered into the footage. In a brief moment within the deepfake video, the unaltered face of the original woman becomes visible. The unaltered video was initially uploaded on TikTok on June 5 as part of the "Get Ready With Me" (GRWM) trend, though the identity of the original creator remains undisclosed.

Deepfakes, encompassing manipulated images, videos, and audio, are on the rise and are being increasingly used to create deceptive content, including pornography and misinformation dissemination. In response to the public outcry following the deepfake incident involving Rashmika Mandanna, the Indian government issued an advisory to major social media platforms, urging them to take prompt action against deepfakes and remove content spreading misinformation. Platforms are now mandated to remove such content within 36 hours of a filed complaint. However, existing rules and regulations surrounding artificial intelligence (AI) and deepfakes may prove inadequate in addressing the evolving challenges posed by this technology.

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The gravity of the situation was underscored on November 10 when a First Information Report (FIR) was filed in connection with the widely circulated deepfake video featuring Rashmika Mandanna. The FIR invokes sections 465 (pertaining to the punishment for forgery) and 469 (addressing forgery with the intent to harm reputation) of the Indian Penal Code, along with sections 66C and 66E of the Information Technology Act. This legal action was initiated at the Intelligence Fusion and Strategic Operations (IFSO) Unit within the Delhi Police's Special Cell.

The use of deepfakes in the entertainment industry poses a significant threat not only to the privacy and reputation of celebrities but also to the broader issue of misinformation. The ability to manipulate visual and auditory content with such precision raises concerns about the potential misuse of deepfake technology for nefarious purposes.

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The Indian government's advisory to social media platforms is a step in the right direction, acknowledging the urgent need to address the threat posed by deepfakes. However, as technology continues to advance, there is a growing realization that existing regulations may fall short in effectively combating the challenges presented by deepfake content.

One key aspect of the challenge is the rapid evolution of AI and deepfake technology, making it difficult for regulations to keep pace. Stricter regulations and comprehensive frameworks need to be developed to deter the creation and dissemination of deepfake content. Moreover, collaboration between governments, tech companies, and other stakeholders is crucial to staying ahead of those who seek to exploit this technology for malicious purposes.

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The legal action taken in the Rashmika Mandanna case serves as a precedent, highlighting the severity of the consequences that creators and disseminators of deepfake content may face. However, a more proactive approach is needed to prevent such incidents in the first place. This includes investing in advanced detection technologies and educating the public about the existence and potential harm of deepfakes.

In conclusion, the recent deepfake incidents involving Bollywood actresses Kajol and Rashmika Mandanna underscore the urgent need for comprehensive regulations and proactive measures to address the growing threat of deepfake technology. The Indian government's advisory is a positive step, but more robust and adaptable frameworks are required to effectively combat the evolving challenges posed by deepfakes in the digital age. Only through a collaborative effort involving governments, tech companies, and the public can we hope to mitigate the risks associated with the misuse of deepfake technology in the entertainment industry and beyond.

Source: https://www.the420.in/deepfake-video-of-kajol-goes-viral-after-rashmika-mandana-and-katrina-kaif/


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